I'm Not a Plastic Bag - Anna Hindmarch

Looking at the long queue, you might wonder what is happening?


Look, this is the reason for the queueing where starts at 2am... A £5 Cotten Carrier by Anna Hindmarch.

Marked with the slogan "I'm not a plastic bag" - the bag (reusable cotton) is part of a campaign to make consumers more aware of the perils of plastic bags.

These bags have been bid of more than £200, and even sold for £400 in the Hindmarch boutique. And currently, creating a shopping hit in Hong Kong too. I wonder what is the magic behind this £5 worth cotton bag?!

Read More at : thisislondon